Measuring your impact
Embracing a sustainable impact strategy means wholeheartedly zeroing in on that one societal issue your organisation is determined to tackle. Plus, it feels great to have a well-defined strategic roadmap for the years to come.
The outcome:
- You get a clear overview of your targets, outcomes, and the impact you’re creating.
- You learn how to engage in precise and practical discussions with stakeholders regarding the difference you’re making.
- You gain well-defined impact indicators for gauging everyday opportunities.
- Struggling to convincingly demonstrate your impact to the outside world?
- How can you effectively measure the essence of the impact you’re making?
- What’s a practical way to measure your impact without weighing down your organisation?
- Can you measure the strategy you’ve chosen?
Embracing a sustainable impact strategy means wholeheartedly zeroing in on that one societal issue your organisation is determined to tackle. Plus, it feels great to have a well-defined strategic roadmap for the years to come.
Impact measurement builds upon impact analysis, where we delve into change theory, a rather complex intellectual exercise. By allowing ourselves to question what we know and taking a step back, we develop impact KPIs that align with societal reality and your impact strategy. Over the years, we at S&L have become well-versed in facilitating this exercise.
We’re here to help you gauge your societal accomplishments: what outcomes is your impact strategy bringing about, and what real impact stems from it? We dig deep, in search of authentic impact indicators.
We view measuring your impact as a preliminary step. Equally important is measuring your strategy (which you believe creates said impact). This is where things can get a bit tricky.
Going with your gut is a good start. Disclosing the actual figures and outcomes behind your strategy is even better. With an (impact) balanced scorecard, you can translate your strategy into measurable KPIs that go beyond financial outcomes.
It’s not just the numbers themselves that matter. It’s talking about them—month after month, quarter after quarter. And making the necessary adjustments, which is only possible if each indicator is perfectly customised.
Every organisation benefits from having an (impact) balanced scorecard to measure the efficiency and effectiveness of your actions. However, impact indicators are also increasingly pivotal in securing funding, upholding your leadership position, keeping the internal drive going, and safeguarding your communication goals and marketing mix.